Top 5 Delivered Meal Kits and Specialty Foods Apps in Kenya Q4 2024

In the fourth quarter of 2024, the Kenyan market for delivered meal kits and specialty foods apps saw varied performance across the top contenders. This overview, based on data from Sensor Tower, highlights the key metrics for each app.

Vivino: Drink the Right Wine demonstrated a fluctuating trend in weekly revenue, peaking at around $151 in early October before a gradual decline towards the end of the quarter. The app's weekly downloads ranged from 50 to 90, with a notable increase to 87 in early December. Active users remained relatively stable, averaging around 420 throughout the quarter.

HelloFresh: Meal Kit Delivery experienced a significant spike in downloads, reaching 228 in late November. Active users showed an upward trend, peaking at over 1K during the same period, suggesting increased engagement despite no revenue generation during the quarter.

CakeFizz: Online Cake Delivery maintained a low download rate, with a slight increase to 11 in early December. Active users hovered around the 100 mark, showing minimal fluctuation throughout the quarter.

EveryPlate: Cooking Simplified had a modest presence in the market with downloads not exceeding 6 in any given week. Active users showed a gradual decline from 161 to 136 by the end of December, indicating a decrease in user engagement.

For more detailed insights into these apps and their market performance, visit Sensor Tower. This data provides a comprehensive look at how these meal kit and specialty foods apps are faring in Kenya, offering valuable information for stakeholders and consumers alike.